A Sense of discomfort was nagging Rahul Gautam, the softspoken managing director of Sheela Foams, all through his chat with Dan Smetana, chairman of Joyce Corporation, an Australian company he was acquiring. The cause of Gautam’s worry was a question that Smetana posed while they were discussing the details of the deal. “Will you rename the (Australian) company as Sheela Foams after the acquisition?” he asked. It was only when Smetana told him that in Australian slang the word ‘Sheila’ is sometimes used to describe a woman with loose character, that Gautam couldn’t help but laugh. He later explained to Smetana that in India ‘Sheel’ means just the reverse • chaste or pure. And ‘Sheela’, refers to the pure or unsullied one.